Discover
Make the wine tangible.
Curated visuals and tasting information help visitors understand the collection before they choose.
← Back to WorkFrom wine deals
Saltbush & Slate Wines · Concept project
From wine deals
to a wine experience.
A boutique winery brand and digital experience concept, shaped around craft, provenance and the pleasure of discovering a good wine.
01 · The challenge
Bring the craft
into the experience.
The brief explored how a boutique winery’s digital presence could better express its story, artisanal quality and connection to the Granite Belt region.
A static, text-heavy experience gave visitors little sense of the brand and made exploring the wine collection harder than it needed to be.
The goal was a refined e-commerce concept that made discovering wines, understanding their character and moving towards purchase feel natural.
02 · Experience direction
A connection first.
A transaction second.
The design study considered two buying needs: discovering unfamiliar boutique wines and choosing premium gifts with confidence.
That led to a focus on evocative photography, clear tasting information, brand storytelling and a simpler route through browsing and checkout.
Connect
Give the craft a story.
Provenance and heritage create a stronger connection between the winery and its audience.
Choose
Keep the journey simple.
A clearer product flow supports everyday discovery as well as considered gifting.
03 · Website concept
Refined design.
Room for the story.
Elegant typography, an earthy palette and curated imagery bring a vineyard-inspired atmosphere to the digital experience.
The redesigned concept balances storytelling with useful product navigation, allowing the brand and the wines to share the stage.
04 · Brand & collateral
One identity.
Every touchpoint.
The visual direction extends beyond the screen into packaging, business cards, tote bags and promotional materials.
Wine-inspired burgundy, warm neutrals, earthy green and golden tones give the client identity a distinct character across digital and physical applications.
05 · Social assets
Carry the story
beyond the website.
Carousel, Facebook and reel concepts translate the same brand direction into social content, keeping the experience recognisable wherever someone encounters it.
06 · The takeaway
An experience
worth discovering.
The concept shows how storytelling, thoughtful typography and immersive visuals can make a winery’s character easier to understand.
A considered brand experience begins before the first glass.
This is a concept project and UX design study. It is presented as design exploration rather than evidence of a live commercial launch or measured sales results.
More work
Different challenges.
The same considered approach.
Have something in mind?
Make your brand
feel like your business.
Tell us what you want people to understand about your business. We’ll help shape a clearer, more connected experience.
Start a conversation ↗